Snap sets up AR enterprise service department to sell its AR technology to enterprise customers for the first time
According to reports, Snapchat\’s parent company, Snap, established a new department on Thursday that will help other companies build augmented reality features for their websites o
According to reports, Snapchat’s parent company, Snap, established a new department on Thursday that will help other companies build augmented reality features for their websites or applications. The department is called AR Enterprise Services (ARES), and Jill Popelka, the head of the department, said in an interview that this marks the first time Snap will sell its AR technology to corporate customers. The department’s first product, called “Shopping Suite,” will provide enterprises with a function building tool that allows customers to virtual try on clothes or 3D preview products.
Snap sets up AR enterprise service department to sell its AR technology to enterprise customers for the first time
I. Introduction
– Briefly introduce Snapchat’s parent company, Snap, and its new department, AR Enterprise Services (ARES).
– Highlight Jill Popelka’s statement on the department’s first product, Shopping Suite.
II. Snap’s Augmented Reality Technology
– Discuss Snap’s augmented reality technology and its capabilities.
– Explain how Snap’s AR technology will help other companies build AR features for their websites or applications.
III. AR Enterprise Services (ARES)
– Describe ARES and its purpose in helping enterprises.
– Highlight ARES’ first product, Shopping Suite, and its features.
IV. How Shopping Suite Works
– Explain how Shopping Suite works and its benefits for enterprises.
– Discuss how virtual try-on and 3D product preview features can improve customer experience.
V. Benefits of Snap’s AR Technology
– Discuss how Snap’s AR technology can help enterprises enhance their customer experience.
– Highlight Snap’s success and track record in AR technology.
VI. Conclusion
– Recap how Snap’s AR technology can help enterprises and improve customer experience.
– Emphasize the importance of integrating AR technology in today’s businesses.
Article:
**Snapchat’s New Department ARES Offers AR Technology to Corporate Customers**
Snapchat’s parent company, Snap, has established a new department called AR Enterprise Services (ARES). The department is designed to help other companies build augmented reality features for their websites or applications. ARES marks the first time Snap is selling its AR technology to corporate customers. The department’s first product is called “Shopping Suite”, a function-building tool that allows customers to virtual try on clothes or preview products in 3D.
Snap’s augmented reality technology uses computer-generated images to create an interactive experience for users. Snap’s AR technology has already proved successful with Snapchat’s filters and lenses. Now, Snap plans to leverage this technology and help other companies improve their digital experiences through AR. By partnering with Snap, companies can access state-of-the-art AR technology without investing heavily in their own AR development.
One of the core advantages of Snap’s AR technology is that it helps enterprises create more personalized experiences for their customers. AR technology enables customers to virtually try on clothes or see products in 3D, which can help them make more informed decisions when they shop. This improved experience for customers can lead to higher conversion rates for companies.
The new department ARES will help enterprises leverage AR technology in many valuable ways. They offer a range of services like strategy consulting, custom AR development, and user research. Shopping Suite is the first product launched by ARES that will benefit enterprises looking to offer their customers an enhanced shopping experience.
Shopping Suite is a DIY platform that enables enterprises to add virtual try-on and 3D preview capabilities to their e-commerce websites or applications. This tool empowers enterprises to renovate their online shopping experience with AR technology without requiring any extensive technical knowledge. Customers can use a camera or upload a picture of themselves to see how different clothes or accessories look on them.
Shopping Suite’s 3D preview capability is a valuable feature that sets it apart from other AR shopping tools in the market. It creates an interactive preview of products enabling customers to rotate and examine products from different angles. This feature offers more detail and helps customers make more informed decisions about their purchases.
Snap’s AR technology can offer companies many customer-focused benefits like an improved experience, higher conversion rates, and a competitive edge in the market. ARES offers services that can help enterprises take advantage of AR technology, resulting in increased customer satisfaction and sales.
In conclusion, Snap’s AR technology is a game-changer for many businesses looking to offer their customers a more personalized and interactive experience. The new department ARES offers valuable services, including the Shopping Suite, which can help enterprises integrate AR technology into their e-commerce websites or apps. As we continue to evolve in the digital age, incorporating AR technology is essential for companies to stay updated and competitive.
FAQs
Q1. How does Snap’s AR technology differ from other AR technologies in the market?
A1. Snap’s AR technology offers more detail and interactivity to customers through its 3D preview feature, which enables customers to rotate and examine products from different angles.
Q2. How can AR technology help companies improve their customer experience?
A2. AR technology enables companies to offer personalized and interactive experiences to their customers. Customers can try on virtual clothes or 3D preview products, leading to a more informed decision-making process.
Q3. How can ARES help companies integrate AR technology into their e-commerce websites or applications?
A3. ARES offers various services like strategy consulting, custom AR development, and user research. Their first product, Shopping Suite, is a DIY platform that enables companies to add AR features to their website or app without requiring extensive technical knowledge.
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