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Maotai and NetEase Collaborate to Launch Xun Feng Yuan Universe

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On March 11, it was reported that Maotai and NetEase jointly launched the \”Xun Feng Yuan Universe\”, which was launched on January 1 this year, aiming to implem…

Maotai and NetEase Collaborate to Launch Xun Feng Yuan Universe

On March 11, it was reported that Maotai and NetEase jointly launched the “Xun Feng Yuan Universe”, which was launched on January 1 this year, aiming to implement the principle of consumption Yuan Universe combining virtual and real. It is reported that Xunfeng Yuanuniverse has opened the exercise of physical rights and interests of digital collections. Users across the country “brew” digital collections of “the 24 Solar Terms of Kweichow Moutai Liquor” in the Yuanuniverse, and pick up physical liquor from thousands of offline stores in Maotai with digital collections.

Maotai cooperates with Netease to launch “Xunfengyuan Universe”, with nearly 3 million registered people

Analysis based on this information:


On March 11, it was announced that Maotai and NetEase had launched a new project called Xun Feng Yuan Universe. This initiative, which began on January 1, is a unique blend of virtual and real-world consumerism. The goal is to provide users with an opportunity to exercise their physical rights and interests through digital collections.

The Xun Feng Yuan Universe offers users an exciting new way of obtaining physical goods with digital collections. For example, users throughout China can “brew” digital collections of the “24 Solar Terms of Kweichow Moutai Liquor.” By collecting these digital items, users can redeem them for physical liquor at thousands of offline stores across China.

The Maotai brand has an excellent reputation, known for its world-class liquor, and NetEase is a leading digital technology company. Therefore, the collaboration between these two giants is expected to enhance the overall user experience of Xun Feng Yuan Universe. The project is a significant step towards the digitalization of traditional Chinese consumer goods.

The objective of the Xun Feng Yuan Universe is to bridge the gap between the virtual and physical world. It allows users to participate in the digital economy while still maintaining a tangible connection to the physical world. This approach is becoming more common as Chinese businesses continue to develop innovative solutions for their customers.

In conclusion, the Xun Feng Yuan Universe is a new-age concept that offers users the opportunity to blend virtual and real-world experiences. The initiative provides a creative way to exercise physical rights and interests through digital collections. It is worth noting that the collaboration between Maotai and NetEase is a significant step towards digitalizing traditional Chinese consumer goods.

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