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South Korean K-Pop Company Afun Interactive Secures $5.3M Bridge Financing with Shinhan Asset Management

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South Korean K-Pop Company Afun Interactive Secures $5.3M Bridge Financing with Shinhan Asset Management

On March 13, the South Korean “virtual K-pop” yuan universe company Afun Interactive announced that it had completed a round A bridge financing of 7 billion won (about US $5.3 million), and Shinhan Asset Management participated in the investment. The company raised 10 billion won (about US $7.6 million) in the previous round A financing. At that time, the investors included CJ Investment, Company K Partners and CJ ENM.

Afun Interactive, a company of Yuan Universe, completed the financing of round A bridge of US $5.3 million

Analysis based on this information:


Afun Interactive, the South Korean company that pioneers virtual K-Pop, has announced that it has completed a round A bridge financing of 7 billion won or approximately US $5.3 million, with Shinhan Asset Management contributing to the investment. The company, which raised 10 billion won or US $7.6 million in the previous round of financing, included CJ Investment, Company K Partners, and CJ ENM as investors.

K-Pop, which stands for ‘Korean pop,’ is a music genre originating in South Korea that has gained global popularity. Afun Interactive takes K-Pop to the next level by using virtual characters to perform and create music. The company has an extensive portfolio of virtual stars with their music available on various online platforms.

Afun Interactive’s latest round of funding is crucial for the company’s growth and expansion in the virtual K-Pop market. Judging by the investors involved, it is clear that the company’s innovative approach to the K-Pop industry has received validation from significant players in the financial and entertainment industry.

Shinhan Asset Management is a subsidiary of one of South Korea’s largest banks, Shinhan Financial Group, and has a track record of investing in new, innovative businesses looking to secure financing. Their inclusion in Afun’s investment is proof that the financial giant has confidence in the future of the virtual K-Pop industry.

The announcement of the investment comes at a time when the entertainment industry has been massively hit by the pandemic. With virtual concerts and events becoming the new norm, Afun Interactive has the opportunity to revolutionize the music industry further.

In conclusion, Afun Interactive’s successful round A bridge financing shows not only the company’s potential in the virtual K-Pop space but also the financial industry’s confidence in the entertainment segment’s future. As the virtual entertainment industry grows, Afun Interactive’s innovative approach to K-Pop presents an exciting opportunity for the entire industry.

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