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Transparency in Fashion: Tex.tracer and the Power of Blockchain Technology

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It is reported that the blockchain fashion transparency platform, tex.tracer, announced the completion of 1.5 million euros of seed round financing, with the p…

Transparency in Fashion: Tex.tracer and the Power of Blockchain Technology

It is reported that the blockchain fashion transparency platform, tex.tracer, announced the completion of 1.5 million euros of seed round financing, with the participation of ROM InWest, HearstLab, Joanna Investments and a number of angel investors. Tex.tracer uses blockchain technology, time and geographical location markers, and point-to-point audit functions to collect reliable verification data from major sources.

The blockchain fashion transparency platform tex.tracer completed 1.5 million euros of seed round financing

Interpretation of the news:


In the fashion industry, transparency has become a key goal for both consumers and brands alike. By exposing the intricate and often-murky supply chain of garment production, consumers can make informed purchasing decisions while companies can better assess their sustainable and ethical practices. However, transparency remains difficult to achieve, given the complex nature of the fashion industry’s global network of suppliers, manufacturers, and distributors.

This is where Tex.tracer comes in. Tex.tracer is a blockchain-based platform that aims to bring greater transparency to the fashion industry by leveraging the power of blockchain technology, time and geographical location markers, and point-to-point audit functions to collect reliable verification data from major sources. The platform has recently announced the completion of 1.5 million euros of seed round financing, with the participation of ROM InWest, HearstLab, Joanna Investments, and a number of angel investors.

By using blockchain technology, Tex.tracer provides a decentralized and immutable database that enables users to track products at every stage of the supply chain. This creates an unparalleled level of transparency that allows consumers to make informed decisions about the products they purchase. In addition, the platform can help brands identify inefficiencies and areas for improvement in their supply chain, leading to more sustainable and responsible practices overall.

Moreover, Tex.tracer incorporates time and geographical location markers, allowing users to track the movement of products throughout the supply chain. This provides an unprecedented level of detail and accuracy, making it possible to authenticate a product’s origin and history with confidence.

Finally, the platform also features point-to-point audit functions, which allow users to verify the legitimacy of a product at every stage of its journey. This feature ensures that products are not counterfeit, and that the supply chain is functioning as intended.

In conclusion, Tex.tracer is a game-changer for the fashion industry, bringing greater transparency and accountability to one of the world’s most complex and opaque industries. With its impressive array of features and the support of major investors, Tex.tracer is poised to revolutionize the way consumers and brands approach fashion.

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