1. PixelPlaygroundHome
  2. Blockchain Briefs

Lotte Group Expands its NFT Business Globally through Polygon Blockchain Partnership

• Blockchain Briefs • 145 views

According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its N…

Lotte Group Expands its NFT Business Globally through Polygon Blockchain Partnership

According to reports, Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, said on Monday that Lotte Group plans to expand its NFT business to the global market through cooperation with Polygon blockchain. Both parties will rename “BellyGom NFT”, the PFP digital collection series of Lotte Shopping. （Forkast）

Lotte Group of Korea cooperates with Polygon to expand NFT business to the global market

Interpretation of the news:


Daehong Communications, the marketing and NFT center of Lotte Group in South Korea, announced on Monday that Lotte Group intends to expand its NFT business globally. The conglomerate has partnered with Polygon blockchain to make this possible. The collaboration will enable Lotte Group to rename its PFP digital collection series called “BellyGom NFT.”

NFTs or non-fungible tokens are digital assets that represent ownership of unique items such as artworks, music, and collectibles. NFTs use blockchain technology, which provides a transparent and secure way to verify ownership and authenticity. More and more companies, including Lotte Group, are venturing into the NFT space to capitalize on the growing demand for digital collectibles.

Lotte Group is a leading retail and hospitality conglomerate in South Korea with operations in various industries, including shopping, food, hotels, and entertainment. Lotte Shopping, one of its subsidiaries, launched BellyGom NFT last month, offering a collection of 30,000 unique digital characters that customers can purchase and own. The PFP (Profile Picture) NFTs offer a personalized touch to users’ social media profiles and gaming avatars.

Through the partnership with Polygon blockchain, Lotte Group plans to expand its NFT business globally, enabling international customers to join the BellyGom NFT craze. Polygon is a leading blockchain platform that offers low-cost and high-speed transactions, making it an ideal choice for companies looking to venture into the NFT space.

The collaboration between Lotte Group and Polygon is expected to bring more attention to the NFT market and encourage other companies to explore the possibilities of NFTs. With the increasing adoption of blockchain technology and the growing demand for digital collectibles, NFTs have become a valuable asset for businesses looking to generate revenue through unique and creative offerings.

In conclusion, the partnership between Lotte Group and Polygon blockchain underscores the increasing interest in NFTs and the potential of the digital collectibles market. The BellyGom NFTs offer a personalized touch to customers’ digital presence, and with the global expansion of the business, Lotte Group aims to capitalize on the growing demand for NFTs worldwide.

This article and pictures are from the Internet and do not represent Fpips's position. If you infringe, please contact us to delete:https://www.fpips.com/3645/

It is strongly recommended that you study, review, analyze and verify the content independently, use the relevant data and content carefully, and bear all risks arising therefrom.

Like (0)
Previous 02/27/2023 06:04
Next 02/27/2023 06:13

Recommended articles