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Creator Royalties and Market Share

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On February 27th, Yat Siu, co-founder of Animoca Brands, said that creator royalties provided NFT projects with a continuous source of income that exceeded the…

Creator Royalties and Market Share

On February 27th, Yat Siu, co-founder of Animoca Brands, said that creator royalties provided NFT projects with a continuous source of income that exceeded their initial sales (usually 5% to 10% when the tokens were resold). However, in order to seize market share, many companies are being led astray at the expense of creators.

Animoca co-founder Yat Siu: Giving up NFT royalties will “kill” Web3

Interpretation of the news:


On February 27th, 2021, Yat Siu, the co-founder of Animoca Brands, expressed his opinion on creator royalties and their potential for sustainable income for NFT projects. He mentioned that creator royalties were pivotal in providing a continuous source of income to creators that exceeded the initial sales of NFTs, which were usually limited to 5% to 10% when resold. The statement implies that the NFT industry could be a platform that provides creators with long-term financial security.

However, Siu also highlighted that some companies were sacrificing the income of creators for market share. They were taking measures that would attract potential buyers by offering reduced transaction fees, generous airdrops, and other incentives to draw them in. By doing so, the creators were being short-changed, as their ongoing income was being compromised for short-term gains. It was evident that the race to capture more market share had come at the expense of content creators and their ability to earn a fair share of the revenue.

The NFT industry has opened up new doors for artists and creators to monetize their work. Creators can now sell their digital assets directly to buyers without intermediaries. However, the current trend of prioritizing market share over royalties threatens to compromise the industry’s growth potential. If the creators are not given due credit and compensation, they might lose interest in contributing to the industry, thereby stifling its growth.

In conclusion, Yat Siu’s statement calls for a balance between market share and creator royalties. While market share is crucial for NFT projects’ success, it is essential to ensure that creators receive meaningful and sustainable income from their creations. Governments and regulatory bodies must also take steps to ensure that creators’ rights are protected and that they receive their fair share of revenue. The industry’s future rests on a collaborative effort to build a sustainable ecosystem that acknowledges the contribution of creators while still striving for growth.

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