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PUMA Announces Integrating Web3 into All Marketing Channels with Super PUMA NFT

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It is reported that the famous sports brand PUMA (Puma) announced its follow-up plan of Super PUMA NFT in a social media release. The brand said that it would …

PUMA Announces Integrating Web3 into All Marketing Channels with Super PUMA NFT

It is reported that the famous sports brand PUMA (Puma) announced its follow-up plan of Super PUMA NFT in a social media release. The brand said that it would integrate Web3 into all its channels and marketing in the future. The choice of Super PUMA is to integrate the retro character into more narrative. Super PUMA Reveal will start on Tuesday, February 28. The holder can “cut” the NFT into PFP, and more details will be announced on Monday, February 27. In addition, Super PUMA will also launch 14 exclusive Guest 1/1 NFT and join the 10KFT parent project. PUMA (Puma) published the official link of OpenSea and reminded users to be careful that false and fraudulent websites may appear in the social media comment area.

PUMA: Super PUMA NFT will be announced on February 28

Interpretation of the news:


PUMA, one of the top sports brands, recently announced its follow-up plan of Super PUMA NFT. In a social media release, the brand stated that it will integrate Web3 into all its channels and marketing in the future. The choice of Super PUMA is to integrate the retro character into more narrative. Super PUMA Reveal will start on Tuesday, February 28. The holder can “cut” the NFT into PFP, and more details will be announced on Monday, February 27. PUMA also plans to launch 14 exclusive Guest 1/1 NFT and join the 10KFT parent project.

This announcement indicates that PUMA is venturing into the world of Web3 and blockchain technology, which allows for decentralization and enables faster, more secure, and more transparent transactions. By using NFT, a type of blockchain technology that allows for the creation of unique digital assets and proof of ownership, PUMA can leverage its brand and capture a broader audience.

PUMA’s decision to integrate a retro character into its Super PUMA NFT is interesting as it emphasizes the brand’s history and roots. Nostalgia is known to be a powerful emotion that can significantly impact human behaviour, and this move by PUMA can resonate well with its followers.

Moreover, PUMA’s plan to launch its NFTs on OpenSea, a well-established marketplace for NFTs, demonstrates the brand’s commitment to ensuring the authenticity of the NFTs. The reminder to users to be wary of false and fraudulent websites in the social media comment area shows PUMA’s awareness of the risks involved in dealing with digital assets.

In conclusion, PUMA’s announcement of its Super PUMA NFT and integration of Web3 into its marketing strategy showcases the brand’s forward-thinking and willingness to embrace new technologies. By leveraging the blockchain technology, PUMA can engage with its consumers using unique and authentic digital assets while tapping into nostalgia through the retro character.

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