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Art Blocks and Bright Moments team up for exclusive NFT project with real-life activation

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It is reported that Art Blocks, an NFT company, and Bright Moments, an NFT gallery are creating a unique project to link NFT with the real life and personal ex…

Art Blocks and Bright Moments team up for exclusive NFT project with real-life activation

It is reported that Art Blocks, an NFT company, and Bright Moments, an NFT gallery are creating a unique project to link NFT with the real life and personal experience of collectors. Each NFT will have a second physical activation, which can only be cast in a specific city associated with the NFT. The two companies have commissioned artist Michael Kozlowski (commonly known as Mpkoz) to release a series for this cooperation. The work named Metropolis features the generative art NFT based on the architectural influence of London, Berlin, New York, Mexico City and Los Angeles.

Art Blocks and Bright Moments work together to create a generative art IRL

Interpretation of the news:


Art Blocks, a well-known NFT company, and Bright Moments, a top NFT gallery, are coming together to create a unique project – a connection between NFT and the personal experience of collectors in real life. This initiative will offer a new dimension to the world of NFTs by accompanying each digital piece with a real-life, physical activation, limited to a specific city linked with the NFT.

To make this project successful, the two companies have called upon artist Michael Kozlowski, also known as Mpkoz, to create a new series. This collaboration is expected to result in an exceptional collection of generative art-based NFTs, called Metropolis. The collection is inspired by a hybrid fusion of futuristic architecture from different cities, including New York, London, Berlin, Mexico City, and Los Angeles. Each NFT in the Metropolis collection will have its exclusive and unique real-world activation, only accessible to the owner.

The initiative that combines NFT and physical activation is an excellent idea to try and revolutionize the NFT market. It necessitates a change of mindset beyond the digital and explores the use of NFTs in the analogue world. With this innovation, NFTs can become more than just digital objects; they can now bridge the gap between digital and physical experiences.

The collaboration of Art Blocks, Bright Moments, and Michael Kozlowski is unprecedented, and the team is set to create a significant movement. The Metropolis collection offers a new possibility of a more meaningful relationship between the collector, the NFT, and the associated city. The physical activation creates a personal touch that would change the collector’s perception of their NFT purchase.

In conclusion, the partnership between Art Blocks and Bright Moments to transform the world of NFTs has not been without criticism. However, the project’s innovation provides an opportunity for collectors to connect with the NFT beyond the digital space. The Metropolis collection has a lot of potential, and with the collaboration of Mpkoz, it is expected to change how we look at NFTs.

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